A volunteer project: twelve interviews with employers led to eight hypotheses about posting a vacancy. I tested the prototype online, refined it and handed it to the client, and the solutions were then implemented.
12 employer interviews8 hypotheses to improve vacancy posting
After sending screening questionnaires out on several resources, I interviewed 12 employers who had searched for candidates over the previous three to six months, using different services. The questions covered three areas:
I analysed each interview with a Value Proposition Canvas. All the work of an employer came down to four groups of steps.
To generate ideas I used the "How might we" framework. The pains became questions, for example: "Job applications come from one location, but I would like to be pulled up from other cities" turned into "How can we notice a candidate and an employer from different regions?".
The client had set three directions. I could have spread across all of them, but I chose to do one task well rather than three superficially: posting a vacancy.
Eight hypotheses went into the prototype. Each starts from what employers said and ends with a behaviour I hoped to see. These are expected effects, not measured results.
Testing was a separate stage. I tested the prototype online with approximately 20 participants. It was not a check of each hypothesis: it showed where the flow itself was unclear, and I refined the design accordingly.
